Brand Story: "DRINK COFFEE DO STUFF began at 12,000ft on the Saas-Fee glacier in Switzerland during my pro snowboard days. I became fascinated, then obsessed with how European coffee culture was embedded into outdoor active lifestyle, so much so it was used as fuel source. There is so much brand identity in fuel, gear and beer, our aim is to complete the outdoor active lifestyle category with specialty coffee that resonates with your lifestyle, consumer habits, and quality standards." –Nick Visconti, owner/roaster
Coffee Story: We believe extraordinary coffee leads to an extraordinary life... this begins with our sourcing and ends with roasting at 6,000ft in Lake Tahoe. We source only specialty coffees from 5,200–9,000ft, allowing us to tell an amazing story of coffees sourced from mountain people, roasted for mountain people. Additionally, roasting at altitude provides us unique advantages that result in added flavor complexity and increased sweetness in all our coffees. DCDS packaging is both disctictive and attractive, complimenting our coffee quality and brand story.
Altitude Roasting Story:
The hallmark of our coffee roasting style is maximizing sweetness and revealing origin characteristic. Roasting at 6,000ft in Lake Tahoe provides us unique advantages to achieve this consistently. Due to less atmospheric pressure, moisture loss begins earlier in the roasting process extending coffee’s develpment phase. This allows us to peak sugar carmelization while preserving palatable acidity at sooner roast degrees than sea-level, resulting in an end-cup experience only achievable by altitude roasting.
"I'm an author, Sony Alpha photographer, social influencer, travel writer and adventure-obsessed visual storyteller. In addition to wrangling creative endeavors and social media at DRINK COFFEE DO STUFF, I run GEOGRAPHY CREATIVE
, a creative agency based in Truckee. Regular clients include Alaska Airlines, Teva, Nau Clothing, and Visit Reno Tahoe. When I'm not drinking coffee in the office or sitting in an airport somewhere in the world, you can find me exploring Tahoe's trails and spending as much time outside as I possibly can."
Brad Farmer -
Co-Founder/Marketing + ECOMM Director - @bradfarmer
"I've been growing good ideas since 2001–working with dozens of clients including Bear Mountain Resort, Snow Summit Resort, Future US, The Arbor Collective, Mountain High Resort, ESPN Action Sports, FUEL TV, Flux and Swiss Swiss. I'm proud to bring my 17 years of marketing experience to Drink Coffee Do Stuff as we bring Coffee to you, the stuff doers. The only thing that matches my passion for creative marketing is my love for adventure–snowboarding, backpacking, surfing, hiking, mountain biking and, over all, exploring the backcountry." –Brad Farmer